[10-20 18:18:21] 来源:http://www.67xuexi.com 高三英语教案 阅读:850次
The Fourth Period
Teaching Aims:
1. Learn and master the following:
(1) Words: attach, discount, bargain, bonus
(2) Phrases: differ from, attach.., to, start with, with the purpose of, make sense, think twice
2. Train the students’ integrating skills, especially writing skill.
Teaching Important Points:
1. Master the useful phrases in this unit.
2. Learn to write an advertisement.
Teaching Difficult Points:
1. How to help the students understand the passage better.
2. How to help the students finish the task of writing.
Teaching Methods:
1. Revision to consolidate what we’ve learnt in this unit.
2. Question-and-answer activity to help the students understand the passage better.
3. Individual, pair or group work to make every student work in class.
Teaching Aids: 1. the multimedia 2. the blackboard
Teaching Procedures:
Step I Greetings
Greet the whole class as usual.
StepⅡ Revision
T: Yesterday we reviewed the Object Complement. Do you remember what can be used as the
object complement in a sentence?
Ss: Yes.
T: OK. Wang Ping, can you tell me what they are?
S: The infinitive, the V-ing form, the V-ed, the noun, the adjective, the adverb, the prep. phrase.
Step III Reading
T: In the second period, we talked about advertising. We know that advertisements have many
advantages. A good advertisement can increase product sales. And the right word in the world of
advertising plays an important role in product sales. Today we’re going to read a passage--Words that sell. It will tell us the influence of the words to products. Before reading, let’s learn the
new words first. (Teacher deals with the new words. )
T:OK. Now please open your books at Page 44. Read the passage as quickly as possible and then
find the answers to the questions on the screen. (Show the questions on the screen. )
1. How does the language used in ads differ from ordinary language?
2. How do companies choose names from their products?
3. Why do people need advertisements?
4. What are the advantages and disadvantages of using a story as an advertisement?
5. What is strange about the phrases “a free gift” and “an added bonus”?
(Teacher gives the students five minutes to read the passage. After that, teacher says the following. )
T: Now, time is up. Look at the questions on the screen. Who’d like to answer the first question?
S: I’ll try. Ad-makers choose words and brand names very carefully in order to create a positive image of the
product they are promoting. A good ad often uses words to which people attach positive meanings.
T: Is what he said right?
Ss : Yes.
T: Now look at the second question. Li Hong, you try, please.
Ss: The Company will choose the words which can tell the consumer about the advantages of the