高三英语上学期Unit 5 Getting the Message第一、二课时教案-高三英语教案

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Main ideas

Key words or points

1.

Ads can be found almost everywhere.

1. TV, radio, Internet, newspaper, posters

2. hand in hand with the development of media

2

People react to advertisements in different ways.

1. defenders, useful, entertaining, make informed choices

2. critics, accuse, mislead

3

The basic principle of advertisements is to influence customers' choices

1. introduce brand, associate products with our needs

2. get message across

3. appeal to customers' emotions

4

Ads help companies and customers in a variety of ways.

1. frequent ads increase sales, reduce the prices

2. choose among the available products

3. make the right choices

5

The most important function of advertising is to introduce new products.

1. truthful, information, help, decide

2. compare, features, functions and costs

3. deal with, arguments

6

Governments and other organizations use ads to make people aware of government policies and social problems.

1. campaigns, aware, social  problems, government policies

2. name their spokesman or spokeswoman

3. spread knowledge, change attitudes, improve society

7

Customers should be careful of illegal ads.

1. keep an eye out for "hidden information"

2. show pictures that are partly tree or changed

3. "bait-and-switch" ads

8

Customers should learn to protect themselves from false ads and make smart choices.

1. good ads, introduce products, increase sales

2. accurate, average, right product, best price

3. distinguish between fiction and facts

4. analyze ads, protect ... from false ads